A good illustration of Ideal Customer Service™ is the
story of the goose that laid the golden egg. If you kill the
goose, what happens? Many sales and service people “kill
the goose” daily and cannot seem to understand what
happened to their golden eggs.
A man and his wife had the good fortune to possess a goose which laid a golden egg every day. Lucky though they were, they soon began to think they were not getting rich fast enough, and, imagining the bird must be made of gold inside, they decided to kill it. Then, they thought, they could obtain the whole store of precious metal at once; however, upon cutting the goose open, they found its innards to be like that of any other goose.
http://en.wikipedia.org/wiki/The_Goose_That_Laid_the_Golden_Eggs
The Moral of The Story
Greed destroys the source of good so think before you act.
"Killing the golden goose" has become a metaphor for any short-sighted action that may bring an immediate reward, but will ultimately prove disastrous. In our economy we are faced with mega-problems that are rooted in killing the goose that lays the golden egg, or the customer!
To continually deliver Ideal Customer Service™ I want you to adopt the Motto:
• Always do more than is expected of you.
• Always do more than you are paid for.
• If you do, customers will remember you and come back!
What Great Companies Know About Service the Mediocre Ones Don’t
All great companies and organizations know – IF WE DON’T
TAKE CARE OF OUR CUSTOMERS SOMEONE ELSE WILL!
This requires that you understand the power of service. He
is a quote that drives it home:
No one achieves greatness without first being of
service. Service is the essence of greatness.
All great men and women become great because they
gave some talent or ability in service to others.
And no matter how small our talent,
We too can contribute in some way to others.
We too can become great!
Anonymous
What is Ideal Customer Service™?
Ideal Customer Service™ is service that makes customers so
excited about your service that they brag to others about
how you treat them!
Ideal Customer Service™ means creating moments of magic!
Disney Corporation’s service standards are among the
highest in the world. Disney Resorts use the acronym –
“DREAM”; Disney Resort Experiences Are Magic!
Your success in life will be in direct proportion to what you
do after you do what is expected of you!
Some Customer Service Facts:
-More than half of all businesses in the U.S. are service
related, and those who perform best will dominate the
market in the coming years.
-Competition is fierce within every industry. Business
survival depends on obtaining the competitive
advantage in your niche of the marketplace.
-Men, women and children are no longer subject to the
whims of product manufacturers. Companies today
must provide quality products at a reasonable price just
to stay in business.
-To thrive, companies must treat customers well.
-Few organizations, if any, can thrive today without
repeat business. That means that any organization that
wants to survive must not only attract new customers,
but must also keep existing one’s excited.
-“Fulfilled, happy customers are the lifeblood of a business.” - Ritz Carlton -
This article is and edited excerpt from our book IDEAL CUSTOMER SERVICE. Order today at:
http://www.lulu.com/content/paperback-book/ideal-customer-service/92164
____________________________________________________________________
"Bernard is an excellent speaker with great content that will inspire any audience. Bernard is a real winner."- Dr. Ken Blanchard -Co-author of "The One Minute Manager
O. Bernard Smalls is a member of the professional Speaker’s Bureau International, an author, a motivational-speaker and a corporate coach with a focus on self-improvement, customer service, leadership and sales training. His motto is to deliver self-improvement products and services that are simply BS! belief systems.He presently resides in Phoenix, Arizona.
CONTACT INFO:
Email: gunghoguru@hotmail.com
Phone: 602 791 9710
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